New Car Scent

As we started the new car project years ago the foreground was the research and development of novel, tailored fragrance creations specifically for the car industry. The so-called "new car smell" was reinvented by us and presented as a brand new fragrance development to the public (radio, television and print media).

Our primarily mission is to improve known car care products in relation to quality and newest customer demands of application.


* all prices include VAT


Innovative vehicle evaporation: AromaStreamer 370

Premium Leather Scent: the car scent with power!

a class apart: Car Perfume deluxe

tuning for the nose: Smell Killer Energy

tuning for the nose: Smell Killer Classic

tuning for the nose: Smell Killer Sport

tuning for the nose: Smell Killer Ambiente

tuning for the nose: Smell Killer Noble

anti aging for your car: Cockpit- and Plastic Care

sophisticated elegance: Leather Care

Premium Car Drying Towel: CSF Delirium XF Orange Babies

the perfect formula: Cockpit- and Plastic Cleaner

smooth & effective: Leather Cleaner

professional car cleaning: CSF Cleaning Cloth

for a better view: Glass Cleaner

spray & relax - high effective Engine Cleaner

sweeps dirt from the deep: Upholstery Cleaner

New Car Scent

  • Scent
  • Absorber
  • Need-to-know


Our New Car Scent

Already back in 1999 our laboratory started to develop the new car scent. The challenge and the goal was to reproduce the smell of volatile organic compounds that evaporate from materials as a perfume of course without using chemicals in it. After researches and months of development we presented the reimair® NewCar new car scent in the year 2000. During this time this fragrance creation was a remarkable and highly media appreciated innovation. We have been the first manufacturer which grappled to this fragrance segment even knowing that the typical new car scent does not exist. Our goal was to create a fresh and primarily technical scent which comes to the closest possible to the idealistic smell of a new car. With our new car scent we want to offer a possibility as something different to the mostly uses apple, vanilla and peach scents in car care products. Even our new car smell is constantly being improved it can always just be produced as an average between all customer requirements and an average of the variety of car models.

Our new car scent is included in:
NewCar Smell Killer Ambiente
NewCar Soft Shampoo


Our Leather Scent

The desire remains to let the weak smelling leather smell longer and longer. In addition to that reproduced leather scent cannot smell long lasting as well. The effect is similar to personal hygiene products like perfume depending where the scent is getting sprayed on. Further the way we feel the scent is always subjective. What a customer recognizes as "real" leather scent must not necessarily like each customer. Also the leather smells in every car is different and depends on the rawhide, tanning, tanning agents, manufacturers, vehicle brand, purchase price, etc. It remains a challenge for our labratory to develop a better and better leather scent especially since many of the distinctive and characteristic ingredients of leather scent cannot be used anymore according to new EU directives in the perfume sector. However we can state that we offer the best leather scent and use this on in our products.

The following reimair® products contain leather scent:
NewCar Noble Smell Killer
NewCar Leather Cleaner
NewCar Leather Care
NewCar Cockpit- and Plastic Cleaner
NewCar Cockpit- and Plastic Care
NewCar Premium Leather Scent



What is an absorber?


How does it work?

The used smell killer OM-Ega 30* which we use in our reimair® smell killer products is a high effective absorber. The effect is not based on a short term smell covering but on a long lasting effect of bad smell elimination of the substances where negative smells occur or grains which cause the development of negative smells. The active substance OM-Ega 30 is the zinc salt of the natural caster oil plant acid. On this active substance the smell molecules are bound. Unpleasant smells are getting absorbed. The main smell causing molecules (amino nitrogen’s and sulphur hydrogen’s) which are found in the smells of nicotine, sweat, urine, spoiled fish, rotten eggs, … etc as well as mercapto-sulphur-compounds which are found in garlic, onions, faeces, … are getting eliminated and not just covered. The effect has been proofed in cooperation with well known universities. OM-EGA 30 is already been used very successful in different cosmetic products which are available in world wide retail trade. Further it is an approved ingredient of deodorants, odorants and deo-roll on.

*The exact name of the absorber has been changed in the above seen description.


Principle of the triple effect

  • Removes musty smells
  • neutralizes bad smells
  • refresh´s the air with a pleasant smell


What is new car scent and how does it arise?

Finally the new car is there and how it smells – so beautiful new and innocent. This very special smell is hard to describe and even more strange why the people like this particular strange smell. But the typical new car scent which most people love does not really exist because every type of car smells different and the association of each person is different.
The new car smell is caused by the processing of various materials (petroleum-based plastics produced, vinyl, rubber, foam, etc. in conjunction with adhesives and solvents) and is not really desired by manufacturers. Most of the materials segregate organic compounds for a certain time after production which are known as VOCs (English "volatile organic compounds"). Those smells with volatile organic and carbonaceous compounds are among the air pollutants and evaporate out of door panels, floor mats, seats, instrument panel, etc., even at normal indoor temperatures in the car very easily as a gas. This is also the reason why the vehicle manufacturers want to banish the new car smell, as we know, from the cars. Actually, all brand new cars should smell exclusively elegant like vehicles with leather interior so the request of the manufacturers.


Why is the new car smell different from car manufacturer to car maufacturer?

Each new car smell is different from car to car brand and even within a brand the smell is different depending on equipment (textile or leather, etc.). Even for this reason alone there can be “one” typical new car smell. There are about 100 car manufacturers on the world wide markets and for example just AUDI has currently 12 different types of cars.
Differences in odor of the individual brands are therefore mainly due to the materials and equipment used. Our experience we could make during the development of our reimair® NewCar new car scent is that the more exclusive the car is equipped with the more pleasant and elegant is the smell in it. Within the cheaper car brands cheaper materials and equipment are used. The result is that those low budget brands use cheap plastic parts during production and the more cheaper the plastic parts are the higher is the probability that those have a very distinctive and unpleasant odor and VOCs - including pollutants which segregate.
Of course the manufacturer do know about the importance of the smell and so they try to reduce pollutants and plasticizers in their materials.


Leather Scent

The bright leather features of the new car does not just look exclusive but smells wonderfully of genuine leather and has a particularly exquisite fragrance.
Unfortunately the elegant leather scent disappears in the new car after a short time already. Therefore you should know that the typical smell of leather arises exclusively during tanning processes and it is the result of a combination of animal skins, fats and tanning chemistry. Years ago and unfortunately only in some countries still today the vegetable tanning was the main type of tanning. Most of the chemical substances used are prohibited today due to health protection especially the nitro-musk compounds which shaped the strong smell of leather.
The kinds of leather which are used today are tanned with other less harmful materials and mostly with chrome. The result is a more or less odourless tanning of leather with a weak self smell. Further, the smell of leather does not last as along anymore as it has been years ago.


Information about the lasting of scent in our car care and cleaning products:

The new car and leather scent is just available as a perfume part in our products and can naturally do not last as long as a “wondertree” or a scent gel. Many different things influence the lasting of scent such as the seasons. Due to warm air during summer the scent lasts much longer than during the cold days in winter. If the scent shouldn´t be recognizable anymore it´s similar to cosmetic products we use for personal hygiene such as perfume and deodorants. Those have to be renewed every day as well. In cases where you think the smell is gone to quick i.e. due to air flow we suggest spraying the different products (such as the reimair® NewCar Smell Killer, reimair® NewCar Leather Premium scent or the reimair® NewCar car perfume) on textile materials, i.e. foot mats and upholstery. There the scent can solidify and the effect of smell lasts longer. Another solution would be spraying the reimair® NewCar Smell Killer, reimair® NewCar Leather Premium scent or the reimair® NewCar car perfume on an absorbent material (sponge) and placing this under the seat for example.



reimair Premium Leather Scent

reimair® NewCar PREMIUM LEATHER SCENT – the car scent with power!

reimair Premium Leather Scent

For our customers who love the fresh, elegant and exclusive scent of leather we have created the reimair® NewCar PREMIUM LEATHER SCENT. A composition of exclusive leather notes with slightly woody aspects.

Only two or three sprays of reimair® NewCar PREMIUM LEATHER SCENT are enough that it smells nice, pleasant and exclusive like leather in your car. It’s suggested for cars with new but odourless leather, older cars which do not smell like leather anymore or even for cars with synthetic leather interior.

The odour intensity depends on the number of sprays you put in the car, the circulation of air, the air flow and the internal temperature.

reimair® NewCar PREMIUM LEATHER SCENT – the car scent with power!


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REIMA AirConcept GmbH
Seiferitzer Allee 7
08393 Meerane / Germany
phone: +49 / (0) 3764 / 79560-0
fax: +49 / (0) 3764 / 79560-20

Managing director: Jens E. Reißmann
HR-Nr.: B 22653
Amtsgericht Chemnitz
VAT ID Nr.: DE 226047074
Finanzamt Zwickau, tax-nr. 227/117/02648

© Copyright REIMA AirConcept GmbH 2013. All rights reserved.

The copying, reproduction or use of graphics, images, sounds or texts even in part in other electronic or printed publications is not permitted without written permission of the author. Any violation of the copyright or trademark will be prosecuted. Trademarks and trade names such as REIMA, reimair® and Newcar® are registered trademarks of REIMA AirConcept GmbH.

Layout and Programming

Haus E | alltag & anders
Brückenstraße 13
09111 Chemnitz

Contact: Frank Müller


photo credits

REIMA AirConcept / Jens E. Reißmann
photographer / Bert Harzer / Mikhail Dudarev, / Nmey, BGodunoff, ssuaphoto / Andresr / DorianGray

Data protection

Privacy policy

1. Person in charge

The person responsible for the processing of personal data on this website is Reima AirConcept GmbH, represented by its Managing Director, Seiferitzer Allee 7, 08393 Meerane, phone-no: +49 (0) 3764/795600; Fax: +49 (0) 3764/795600; Email:

The data protection officer can be reached at: Data Protection Officer of Reima AirConcept GmbH, Seiferitzer Allee 7, 08393 Meerane, phone-no: +49 (0) 3764/795600; Fax: +49 (0) 3764/795600; Email:

2. Technically conditioned data processing

When visiting the website, data will be processed for technical reasons. These are, e.g., IP addresses, time of the request, name and URL of the retrieved files, origin of the request, used browser and the operating system. The processing of these data will be done for technical reasons to ensure the technical process and to manage and secure the system. The legal basis is art. 6 (et seq.) of the EU GDPR with our interest in providing you with information requested via Internet. These data will not be saved and will be deleted after leaving the website.

3. Contact form

When using the contact form on our website, the processing takes place of the requested data for the purpose of contacting you on the basis of your consent, art. 6 a) EU GDPR.

4. Data from the online shop

For orders in the online shop, the personal data required for processing the order will be used.This includes name, address, contact details, your payment information and account details, credit card number, delivery address, etc. These data are used to process your order, art. 6 para. 1 lit. b) EU GDPR.

A transfer to third parties takes place, insofar as it is necessary for the processing of the order - for example, to delivery services and postal deliverers, credit institutions, collection agencies for non-payment of open items - or if we are required by law for tax or other legal reasons.

If you have created a customer account, we also save your data in an order history. This is done on the base of art. 6 para. 1 lit. (et seq.) EU GDPR. Our interest is to be able, to offer you- as a customer, a better shopping experience, by finding previously ordered products in our shop easily. If you do not agree with the storage of your order history, please give us a message to the above mentioned (under 1.) contact address. Then the history will be deleted.

5. Deletion periods

The data are stored as long as it is necessary for the processing of your request or you revoke your consent. In this case, a storage can take place, if we are obliged for legal reasons – e.g. for tax or commercial reasons - for documentation.

6. Rights to Information, Deletion, Authorization, Blocking and other affected Rights

You have, referred to Art. 15 et seqq. EU-GDPR, the right to information, correction, deletion, limitation of the processing of their personal data, as well as the right to data portability and the right of objection Art. 21 EU-GDPR. If special personal data are processed on the basis of your consent, you can revoke your consent at any time. To use these rights, please contact the above (under 1.) mentioned person in charge.

7. Newsletter

If you subscribe to our newsletter, personal data will be collected to send the newsletter. The legal base is your consent under art. 6 para. 1 lit. a) EU GDPR. You can revoke this consent at any time. The deregistration from the newsletter is possible at any time and can be done by a message to the under 1. mentioned contact details.

8. Cookies

As far as cookies and analysis tools are used on the website, the separate instruction follows below:

We use cookies for the operation of this website. These are files which your browser saves on your device, when you visit our website. They are important for the storage of data of your visit and for the recognition as well as the statistical recording, improvement and guarantee of the operation of our website. The legal basis for this is art. 6 (1) (et seq.) EU GDPR. Temporary cookies are deleted after leaving the website.

You can configure your browser`s settings, so that it rejects cookies or only allows and deletes them according to certain rules. In this case, malfunctions of the website can occur.

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9. Transfer of data to third parties

The data processed on this website will not be disclosed to third parties unless you have given your consent or the disclosure is required to handle a contract or mandate with you or there is a legal obligation, art. 6 (1) EU GDPR.

10. Services of the company Google Inc.

Amongst other things we use technologies and services provided by Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA) to operate the website. This applies, e.g. the usage of the Youtube Internet platform, as well as the use of fonts and fonts provided by Google Inc., and other services. Due to the use of these services, data - such as your IP address - will be transmitted to Google and further processed by Google. When designing our website, we make sure that as little data as possible are transmitted. Further information about the usage of data by the company Google can be found on the company`s websites and in the privacy policy of Google:

11. Tracking Tools

Tracking tools are used to improve our offer and statistical coverage. The use is made on the base of art. 6 para. 1 lit. et seq.) EU GDPR. This is a web analytics service provided by Google Inc. ( (1600 Amphitheater Parkway, Mountain View, CA 94043, USA, hereafter "Google"). For this purpose, an order processing agreement was concluded with Google. This service creates pseudonymized user profiles by transmitting various data such as browser type and identifier, operating system, origin of the request, IP address and time and by setting of cookies. The data are also transmitted to foreign countries, especially the USA, where they are evaluated by Google and, if necessary, passed on to third parties. You can prevent the use of the tracking software by settings in the browser. Furthermore, you can prevent Google from processing the data by installing an additional program for your browser. This can be found at ( You can also install a cookie on your device that you can download here.

For more information about privacy related to Google Analytics, see the Google Analytics Help Center (

If you have reached the Google Adwords Conversion Tracking service via an ad on Google - a cookie will be placed on your device. This is necessary for the analysis and statistical evaluation of the use of the website. The cookie is valid for 30 days. An identification of the person does not take place, however the observation, whether the user came on the side via a Google advertisement. You can prevent this by refusing to set corresponding cookies in your browser settings.

On the basis of art. 6 para. 1 sentence 1 lit. (et seq.) plug-ins, links and buttons to social media websites are used for the purpose of advertising and information. By installing these elements, data will be transmitted to the corresponding social media providers when calling our page, probably also in third countries. These data are stored and processed by the providers. In particular, a provider can, if you are logged in at the same time with the social media providers, recognize your visit of our website. Even if you share our website in the social network ("share") or otherwise pass ("Like"), this will be transmitted to the provider and stored by them, possibly also to your user profile. The social networks are using these data for business purposes, marketing, advertising and other functions, in particular for creating profiles about you and for placing of personalized advertising. For the purpose and scope of the data collection, the further processing and use of the data by Facebook, as well as your related rights and setting options for the protection of your privacy, please refer to the privacy policy ( of Facebook.

12. Data security measures

To ensure data security, the transmission of the contents of our website is encrypted to the state of the art according to the SSL procedure. To protect the data, we and the contracted service providers will take appropriate measures - in particular to restrict access to the data - to protect them against alteration or loss and to maintain privacy according to the state of the art.

13. Complaint Supervisory Authority

If you are not satisfied with data protection or not all your questions have been answered, you can always use the contact details listed under 1. to get more details. We are happy to provide further information.

According to art. 77 EU-GDPR, the right to complain to the relevant supervisory authorities exists. In case of doubt, this is the office for data protection responsible for our headquarter of the state Saxony; but you can also contact the authority at your place of residence, which will help you.

14. Status of the privacy policy

The privacy policy has the status of May 2018. It can be adapted at any time to the current legal and technical developments.


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